Aston Villa head coach Unai Emery has expressed confidence that his team is ready to vie for major trophies as they gear up to face Bologna in their third Champions League fixture of the season.
The Birmingham-based club has emerged victorious in both of their Champions League matches so far, marking their return to European football’s top-tier competition for the first time since the 1982-83 season.
"I don't want to waste my time here, that is my message. You can't waste your time here," Emery stated during a press conference on Monday.
"My objective here is to keep the same level we have now, Champions League and add more to be contenders for titles.
"This is the message, we love football, we love our work and we want to be successful."
Villa Park is set to host its second Champions League match — the tournament was renamed from the European Cup at the start of the 1992 season — following Jhon Durán's remarkable winning goal against Bayern Munich in their previous outing.
Emery emphasized that he doesn't want his team to be just participants and reiterated his ambition for the club to qualify for the competition consistently.
"We want to achieve the objectives and one of them is to play in the Champions League. It is not about playing there only because of some circumstances -- I want to us to stay there for a long time," the Spanish coach said.
"But it is difficult. Maybe sometimes you can have some problems or struggle in our way, but you have to be resilient. We want to be strong in the idea in our mind and create a strong mentality to always break barriers.
"We can believe, working like we are doing, we can keep it. This is my challenge, this is my objective now.”
UEFA is considering hosting the Champions League final in the United States, potentially as early as 2027.
This development follows UEFA and the European Club Association (ECA) entering exclusive negotiations with Relevent Sports, a New York-based agency, for global commercial rights to men's club competitions from 2027 to 2033.
Relevent Sports, founded by Miami Dolphins owner Stephen Ross, has a history of organizing major football events, including the International Champions Cup, and aims to bring significant European matches to U.S. soil.
UEFA President Aleksander Čeferin has previously acknowledged this possibility, stating, "Football is extremely popular in the United States these days. Americans are willing to pay [high ticket prices] for the best."
The potential shift to U.S. venues is part of a broader strategy to expand the global reach of European football and tap into the lucrative American market.
This move would mark a significant departure from tradition, as the Champions League final has historically been held in Europe.
The proposed partnership with Relevent Sports could pave the way for this change, with discussions suggesting that a final in the U.S. could occur by 2033.
Relevent Sports has been at the forefront of promoting European football in the U.S., and their collaboration with UEFA could facilitate this landmark event.
However, this proposal has sparked debate among fans and stakeholders.
Traditionalists argue that relocating the final could undermine the competition's European heritage and inconvenience local supporters.
Conversely, proponents believe it would enhance the sport's global profile and generate substantial revenue.
As UEFA and Relevent Sports continue their negotiations, the football community awaits a decision that could redefine the landscape of European club football.
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