Over 100 professional female footballers have united in a letter urging FIFA to terminate its sponsorship agreement with the state-owned Saudi Arabian oil company Aramco, citing the country’s “brutal human rights violations.
”The four-year partnership, established in April, will see Aramco, which is 98.5% state-owned, sponsor major events, including the men’s World Cup in 2026 and the Women’s World Cup in 2027. Critics argue that Saudi Arabia is engaging in “sportswashing,” attempting to improve its image through investments in sports while obscuring its dismal human rights record.
Recently, the Saudi regime has imposed lengthy prison sentences on several women after secret trials, targeting those who advocated for women’s rights on social media.
In their letter published on Monday, the athletes emphasized that young girls, who will become future players, deserve far better from the sport’s governing body than its “allyship with this nightmare sponsor.
”The signatories stated: “Saudi authorities have been spending billions in sports sponsorship to try to distract from the regime’s brutal human rights reputation, but its treatment of women speaks for itself.
“It is because we stand alongside the citizens of Saudi Arabia whose human rights are violated that we are speaking out. We don’t want to be part of covering up these violations.
“We urge FIFA to reconsider this partnership and replace Saudi Aramco with alternative sponsors whose values align with gender equality, human rights, and the safe future of our planet.
“A corporation that bears glaring responsibility for the climate crisis, owned by a state that criminalizes LGBTQ+ individuals and systematically oppresses women, has no place sponsoring our beautiful game.”
UEFA is considering hosting the Champions League final in the United States, potentially as early as 2027.
This development follows UEFA and the European Club Association (ECA) entering exclusive negotiations with Relevent Sports, a New York-based agency, for global commercial rights to men's club competitions from 2027 to 2033.
Relevent Sports, founded by Miami Dolphins owner Stephen Ross, has a history of organizing major football events, including the International Champions Cup, and aims to bring significant European matches to U.S. soil.
UEFA President Aleksander Čeferin has previously acknowledged this possibility, stating, "Football is extremely popular in the United States these days. Americans are willing to pay [high ticket prices] for the best."
The potential shift to U.S. venues is part of a broader strategy to expand the global reach of European football and tap into the lucrative American market.
This move would mark a significant departure from tradition, as the Champions League final has historically been held in Europe.
The proposed partnership with Relevent Sports could pave the way for this change, with discussions suggesting that a final in the U.S. could occur by 2033.
Relevent Sports has been at the forefront of promoting European football in the U.S., and their collaboration with UEFA could facilitate this landmark event.
However, this proposal has sparked debate among fans and stakeholders.
Traditionalists argue that relocating the final could undermine the competition's European heritage and inconvenience local supporters.
Conversely, proponents believe it would enhance the sport's global profile and generate substantial revenue.
As UEFA and Relevent Sports continue their negotiations, the football community awaits a decision that could redefine the landscape of European club football.
.png)